Experience Long-lasting, Quality “Light Where You Need It” with a Full LED Portfolio from a Trusted Partner for Distribution

WILMINGTON, Mass.--(BUSINESS WIRE)--At LIGHTFAIR® International (LFI®), LEDVANCE, the maker of SYLVANIA general lighting in the United States and Canada, is showing how SYLVANIA LED lighting products are advancing light in renovation, making the company the best retrofit partner for quality lighting products for any purpose, commercial and residential. LEDVANCE LLC offers a wide range of SYLVANIA LED luminaires for various applications, intelligent lighting products for Smart Homes and Buildings, one of the largest LED lamps portfolios in the industry, and traditional light sources. Celebrating its 30th anniversary this year from May 21 – 23 in Philadelphia, LFI is the world’s largest annual architectural and commercial lighting trade show and conference. LEDVANCE is demonstrating at Booth 2101 a full LED portfolio of SYLVANIA lamps and luminaires for vertical lighting applications that provide long-lasting, quality “Light Where You Need It.”

At LIGHTFAIR, LEDVANCE is showcasing how it continues to make it easy for distributors to do business with the company and help them with sell out at their branches through new packaging and product segmentation rolling out this summer. New luminaire products will be identified as ValueLED™, UltraLED™ or Hi-PerformanceLED™ - giving distributors a variety of options to meet the specific needs of their customers by providing a range of features and price points. In response to the increasing need for self-selling packaging for contractor’s easier choice, this makes it easy to identify, easy to decide and easy to purchase LED luminaires. For in-store sales opportunities, new 4-color packaging will have engaging product and application photos, strong SYLVANIA product and LEDVANCE corporate branding, and clearly marked key features and benefits to help pique end customers interest. Brown box value packaging will be available for bulk/larger items stored in the warehouse.

The following are some of the lighting innovations being showcased at LFI. While associated with one of the areas of the LIGHTFAIR booth, attendees will find many of the lighting products in several of the vertical areas since their versatility makes them well suited for various applications.



Light weight and easy to install, these LED fixtures are perfect for warehouses, manufacturing facilities, big-box retail, gymnasiums and loading docks:

Around LIGHTFAIR, LEDVANCE is a running the Who Lights Up World? contest with the non-profit Be the Light Campaign. People in the United States and Canada can nominate someone who is a source of light for those around them for a chance they can be recognized and rewarded. “‘Light Where You Need It’ doesn’t just come from quality products, it also comes from those who spread light through positivity and simple acts of kindness. Members of the electrical industry do a lot of good for their communities, both professionally and personally, and we want to honor those that make this world a brighter place,” said Wolfgang Mailaender, head of Marketing, LEDVANCE LLC. For details and to nominate someone, visit www.sylvania.com/BeTheLight.

With offices in more than 50 countries and business activities in more than 140 countries, LEDVANCE is one of the world's leading general lighting providers for professional users and end consumers. In North America, LEDVANCE LLC offers a wide range of SYLVANIA LED luminaires for various applications, intelligent lighting products for Smart Homes and Buildings, one of the largest LED lamps portfolios in the industry, and traditional light sources. The SYLVANIA brand leadership is a result of over 100 years of lighting experience and paves the way for future success. Further information can be found at www.sylvania.com.

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LEDVANCE and SYLVANIA are registered trademarks.All other trademarks are those of their respective owners.

At LIGHTFAIR, LEDVANCE is showing how SYLVANIA LED lamps and luminaires are advancing light in renovation, helping deliver "Light Where You Need It."

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